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Author Topic: ATSC 3.0  (Read 8543 times)
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Jeff S.
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« Reply #60 on: July 16, 2019, 04:28:56 PM »

I just wanted to share an insight article on 8K transmission. We do have a chipset that is becoming available for the 8K chip. The question is it worth the costs and time?


The other issue is the VVC and if that would be a chip as well.

It is worth reading.


Jeff Schumann
« Last Edit: August 03, 2019, 08:36:22 PM by Hyper » Logged
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« Reply #61 on: August 02, 2019, 07:46:35 AM »

Addressable TV for ATSC 3.0

 (1)   Addressable TV allows advertisers to purchase audiences as opposed to traditional methods of buying based on programming.
 (2)   It provides the] ability to serve different ad content to different audience segments watching the same TV program on IPTV and set top boxes, based on specific audience targeting, in either live, playback or VOD mode.
 (3)   Addressable VOD: A subset of addressable TV where the ad is inserted into cable programs within the VOD content, accessible through a cable provider set top box.

ATSC 3.0 is defined by Digital Trends as industry-created standards that “combine OTA broadcast signals with your home internet. At the base level, actual programming like shows and movies are broadcast and received over the air, while commercials are provided over the internet [through DAI].” This opens the door to addressable TV within the historically one-way broadcast TV sector.

Full article is in the link.

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