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Author Topic: Viacom acquires Pluto TV for $340 million  (Read 1623 times)
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« on: February 21, 2019, 06:54:31 PM »

Viacom acquires Pluto TV streaming service for $340 million

Aims to attract a younger audience and monetize old content

FROM:THEVERGE.COM
By Jon Porter@JonPorty Jan 23, 2019, 4:48am EST



Viacom has acquired Pluto TV, the free ad-supported streaming service, for $340 million in cash. The service, which has around 12 million monthly active users, will operate as an independent subsidiary within the company, and will retain its existing CEO. Pluto TV currently offers around 100 ad-supported channels and a library of on-demand content, both of which can be viewed for free without a subscription.

For Viacom, the acquisition of Pluto TV is all about getting direct access to millions of consumers, many of whom will be younger than a typical pay-TV subscriber. As well as earning money from its existing back-catalogue through serving ads, Viacom is also hoping that Pluto TV will serve as a new way to ...............


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https://www.theverge.com/2019/1/23/18194071/viacom-pluto-tv-acquisition-340-million


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« Reply #1 on: February 21, 2019, 11:03:34 PM »

Doubt Viacom will continue the service as free w/out subscription
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« Reply #2 on: February 22, 2019, 10:27:56 AM »

Doubt Viacom will continue the service as free w/out subscription

They will keep it free, with the possibility of some paid services for those that want it. The free service will likely be inundated with forced ads though.
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